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What to Consider When Choosing a Branding Agency

When you want customers to connect with your business and endear your offers, you need a creative brand. Your brand will build trust and draw new customers to your business, consequently improving your sales.

When you want to implement a branding strategy, you need to research well. Whether you will be hiring a small boutique studio or a large branding firm, you should do some legwork to ensure you are bringing on board the right partner. Read on for some tips that will help you determine whether a particular company will be suitable for you to work with.

Does the Company Want Your Business?
Hiring a branding agency is usually a gamble as you do not know how they work or whether they will meet your expectations. The only time you can experience a company's dedication to service is after hiring their team. However, there are some subtle first impressions that can give you an idea of the kind of experience you will have with the company.  These include:

oHow does the company interact with you before you sign up the branding contract?
oDoes the company answer emails in a timely manner?
oDuring the first call to discuss your needs, are the staff attentive and do they ask poignant questions?
oHow do you feel about communicating with the company? Does the communication flow freely?
oDoes the company always show up for meetings late or does it reschedule frequently?

With some companies, you will immediately click with the team. With others, the conversations may be cold and you will feel that they are not the right Strategic Branding partner to hire. Go with your gut feeling. The branding partner should understand your business and what you need to accomplish. If the company is not compatible with you, this will show up during the working period.

Does the Company Understand Your Goals?
For your brand to make an impact in your market, it has to be different from the competition. However, when you look at the portfolios of many branding agencies, you will see that they are highly undifferentiated. It is not uncommon to see websites made by the same agencies have the same feel.

Branding is much more than just feel and look. The visual identity you adopt should speak to your customers in a particular way and solve your problems. Therefore, before hiring a branding agency, make sure they understand your goals and can creatively come up with ways of Purpose-led branding your company to speak to your target market in the voice you want.

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